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Archive for October 28th, 2007

My mother had a barbershop in West Vancouver and she insisted, like her father had done with her, that I learn the family trade. I resisted. I didn’t want to be a barber. My mother countered that having a trade was important so I would learn the trade – just in case.
“Just in case” was [...]

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What is Your Promise Kept?

When I studied marketing in school, my professors drilled one idea into me (or at least it is the only one that I can recall now, ten years later): a brand is a promise kept. Over the last ten years I have often reflected upon those carefully selected words: promise, kept. Two key words that [...]

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I once read that Mrs. Fields of Mrs. Fields Cookies responded with the following when asked about how she had achieved her success in business, “People like to eat cookies and I like to bake them – that was my business plan.” What I love about her response is that it was so wonderfully simple, [...]

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